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Presentation Skills With The HBDI™

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Overview

What makes my customers tick? Why isn’t our creativity understood by the clients? Why is it so difficult to understand and convey briefs? Why aren’t my presentations selling the campaign?

Presentation styles in word and gesture vary as much as national cuisines. In most international companies and especially in the Middle East, the presenter is faced with diverse nationalities with whom one has to interact individually and collectively as a group.

The common thread in the above dilemmas is ‘understanding’. Indeed, in our daily lives we have little time to analyse and understand the perspectives of our colleagues and customers. However, there is a new technique that can help to improve understanding of individuals, their motivating factor and communication competence, is the HBDI™, or the Herrmann Brain Dominance Instrument.

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