Ned Herrmann, founder of Herrmann International and the originator of Whole Brain Thinking first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation’s Management Education.
Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative “Whole Brain Thinking” approach. In 1995, McGraw Hill published Herrmann’s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the hot arena of mind research and its applications to business.
With new products, services, and workshops that encompass a wealth of practical business topics, from developing strategy at the executive level to increasing sales force productivity, Herrmann International can help take your organization to the next level.
HBDI (Herrmann Brain Dominance Instrument)
The Herrmann Brain Dominance Instrument® (HBDI®) – The World’s Leading Assessment Tool At the foundation of Whole Brain Thinking, the HBDI is a 120-question assessment that identifies your preferred approach to thinking. Are you more emotional, analytical, structural or strategic?
HBDI, is an extremely versatile Profiling tool, that assists in mapping individual profiles, company culture and effective team structuring. Ascent boasts of a series of programs built around the tool, which have gained tremendous popularity, due to their accuracy when applied within the workplace. Ascent’s HBDI accredited facilitators use the tool to assist organizations and the delegates in understanding themselves and others better.
Ascent is the preferred international representative for Hermann International in the GCC. This affiliation brings our clients service solutions that are intuitive and adaptable, and we actually expect you to throw us a curve ball. After all, no two brains – or organizations – are alike.
Contact us when you’re ready to:
| Increase performance and bottom line results. | |
| Build effective teams. | |
| Manage mergers and acquisitions. | |
| Initiate organizational culture change. | |
| Understand and satisfy your clients’ needs. | |
| Gain insights into target markets and analyze trends. | |
| Negotiate better deals. | |
| Tailor stronger strategies for greater competitive success. | |
| Increase job satisfaction and decrease turnover. | |
| Jump-start creativity. |
To view a program outline please click on the links below:
| Management Development Program Using The HBDI™. | |
| Basic One Day HBDI™ Program. | |
| Two Day HBDI™ Program - Problem Solving and Decision Making with HBDI. | |
| Presentation Skills with the HBDI™. |
Related links:
| Management Development. | |
| Personal Development. | |
| The Official Hermann International Website. |



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