Whole brain teams are also producing big dividends for many organizations. A six-year study conducted with the U.S. Forest Service using the Herrmann Brain Dominance Instrument (HBDI) demonstrated that whole brain teams can be up to 66 percent more effective than randomly assigned teams. A few caveats: One whole brain thinker per team is essential to help bridge different mental modes. And more than seven team members make it exponentially more difficult to manage through the diversity.
Fred Keeton, chief diversity officer at Harrah's, uses this approach to solve complex challenges by building "diverse–by-design" teams composed of cognitively diverse members. With diverse–by-design teams, we can see a significant increase in creative and innovative output. This premise was at the core of Ned's initial research and has proven to hold true.
The fourth and final critical takeaway is that it only works when you use it. Thirty years later, we still hear people saying that they "don't do" a certain type of thinking or can't be creative because they are "not right brained."
Remember, It's not right versus left; it's your whole brain. You just need to learn how to access and use it. To be efficient and creative, seek out people who might make you uncomfortable but who will provide a different perspective. It may turn out to be the winning differentiator.
Ascent is a learning and development organization focused on maximizing mid/senior leadership, motivation and performance in the areas of Management, Personal and Youth Development, Sales and Service, Teambuilding and Organizational Design. To find out how Ascent can help your organisation visit www.ascent-world.com, email us at
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, call us on +971 4 3344627.
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